Neon Beige is for women who LOVE to look good regardless if they’re walking the dog, hitting the gym, or even shopping for ice cream! It’s designed for the women who lead busy lives, but still want to be comfortable and sexy.
CJ Franco the celebrity designer behind the brand talks about its inspiration. "I was working in catalogue and fit modeling and noticed a pattern of shortcuts common in the lifestyle apparel industry. Apparel is generally a male dominated industry, and while it’s common to cut corners to save money, as a woman, I know how important it is look and feel good in what I’m wearing." She says
CJ "It struck me that women; willing to spend an entire paycheck on an outfit for a single event, will often settle for mediocrity in the quality, fit and style of the garments that they wear on the day to day. I wanted to provide my customer with the option of wearing flattering everyday clothing with the same attention to detail that is normally reserved for more formal clothes. Realistically, I know we don't have the time for tedious wardrobe changes; so my line also needed to be versatile enough to take her effortlessly from the gym to the grocery store, the café… and wherever else life takes her."
The mission of Neon Beige is to create apparel that makes women look and feel put together and sexy in their everyday lives regardless of their personal body goals; to create clothes with a sense of whimsy and fun that embraces where they are now. The message is “you're perfect how you are and if you want to workout, that's great, but if you want to go to Starbucks… save me a caramel latte!"