In the world of fast fashion, finding a designer collection that is original, handmade and does not cost an arm and a leg is quite a challenge. Unfortunately for all those who appreciate the finer things in life, a big part of today's fashion industry revolves around extravagant marketing campaigns and traditional luxury brands markup their prices up to 900%.



This is definitely not the case with Modaf Designs, an emerging fashion brand founded in 2017 whose goal is to bring affordable luxury and unique, alternative and timeless clothing to women worldwide at a reasonable price.

The founder and Creative Director, Joy I. Meribe says that they cut out the retail middlemen and costs (Agents, Distributors, Upscale retail locations, Excessive marketing, etc.) to offer premium Italian products without all the unnecessary markups

This disruptive business model allows them to offer you their garments at direct workshop prices while maintaining the same quality standards as leading luxury brands.

The Modaf collection is a combination of extraordinary elegance and bold details. It is the perfect brand for women who love premium quality clothing and artisan handiwork, who are looking for pieces that will bring out their best side and show all facets of their personality to the world. 

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The company takes pride in their ‘size and height inclusive’ designs, which means that each pattern is made in three different height ranges, to cater to women of different sizes and heights.

Modaf Designs’ sizes go from 38 to 60 (Italian size) and the height ranges include PETITE, STANDARD, and TALL.

The PETITE pattern is ideal for women with the height range of 156 cm (5ft 1in) to 164 cm (5ft 4in).

The STANDARD pattern is ideal for women with the height range of 165 cm (5ft 4in) to 173 cm (5ft 6in).

The TALL pattern is ideal for women with the height range of 174 cm (5ft 7in) to 182 cm (6ft 0in).

 Through this, Modaf Designs has achieved the perfect fit for women of all shapes, sizes, and heights. Fashion is great because it is for everyone. There are clothes and accessories everyone can use to express themselves no matter their tastes or budget concerns. But the idea that fashion is for everyone does not seem to be true when plus size women and women outside the standard height range often have difficulty finding clothes that fit them.

To answer to the needs of women who have trouble finding clothes with the right fit, Modaf Designs introduces its new collection Prêt à porter capsule collection hand-made in Italy’ on Kickstarter, to raise funds to produce the entire collection. As a ‘thank you’ to backers who will pre-order on Kickstarter, they are offering extraordinary discounts up to 45% off Retail price.

There is also a reward tier with 50% discount for retail outlets who would like to carry their line. (CLICK HERE TO PRE-ORDER)

Modaf Designs’ new collection is a simple solution, but it accomplishes the idea of including all women and showing they are valued. An extraordinary fusion of Italian tailoring and vibrant African wax print fabrics with handcrafted embellishments and applications, Modaf's prêt-à-porter collection is entirely handmade in Italy by skilled artisans, many of whom also work for world-famous Italian fashion brands.














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Elucid Magazine is an active force in the fashion community. We unite the city’s leading visionaries and artists under one editorial roof. We care about fashion and new innovation, what's working and what isn't. These are the stories we deliver every week through our print magazine, newsletters, and website. 
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