It is not every day that a rockstar known for shattering the alternative music scene with blistering harmonica solos and gravel-voiced anthems strides down the runway of an haute couture show — but Saulo Oliveira, the genre-defying icon crowned by the media “The Prince of Rock,” is not just any rockstar. Draped in a tailored classic tuxedo and avant-garde converse, he turned heads at this year’s Fashion Week, as a special guest and model. The front row buzzed with cameras and whispers as the Sexiest Rocker Alive made his entrance. Needless to say, his magnetic presence matches perfectly with the boldest designs of the season.
Oliveira attended, on July 28, the opening ceremony of what is considered the largest public fashion event in Brazil, awarded the Curitiba More Creative Award, a certificate of recognition of World Creativity Day, a global event that celebrates creativity, for its valuable contribution to innovation, culture and creative economy in Curitiba. Creativity and excellence have everything to do with the rockstar who made himself known in the alternative scene of England, but who also has a bond with the city where he grew up.
This year's edition of the Fashion Week involves 256 designers and more than 80 models, with looks inspired by the works of the artisan Efigênia Rolim, the Queen of Candy Paper; the musician Plá and the artist Poty Lazzarotto, author of famous works present in the urban landscape of Curitiba.
But this fashion-forward appearance is only the beginning of what insiders are calling The Year of Saulo. Beyond the flashbulbs and velvet ropes, the world awaits the release of his sophomore album — a sprawling conceptual opus that is already sending ripples through the industry. A select circle of critics were given advance access to the record, and the verdict is unanimous: it is a genre-bending, emotionally fearless masterpiece, with some heralding it as the next best album of the decade. If his debut announced his arrival, this new work cements his place in music history.
As the cameras flash and listeners enjoy his tunes across continents, one thing stays clear: Saulo is no passing phenomenon. Adored by countless girls from the underground to the mainstream — especially those draped in fishnets, combat boots, and eyeliner — his allure is both classic and revolutionary. Equal parts heartthrob and trailblazer, this is a man rewriting what it means to be a rockstar in the 21st century. And as his music deepens and his influence spreads, the world continues to fall under the spell of its most stylish, enigmatic, and electrifying Prince of Rock & Roll.
With each carefully curated appearance, Saulo is not just making a statement — he is building a movement. Dubbed “Rock Chic,” his signature aesthetic fuses the rebellious soul of rock ‘n’ roll with the precision and poise of high fashion. Cloaked exclusively in black — from jet-black tailored coats to sheer silk shirts and gleaming leather trousers — the Prince of Rock is crafting a silhouette that is as instantly recognizable as his voice. More than a look, Rock Chic is becoming a lifestyle, echoing from concert halls to catwalks, inspiring a new generation of fans who find beauty in the shadows and power in the unconventional.
That symbolism came to life at the Curitiba Fashion Week, where Saulo’s arrival turned into an instant fashion moment. As the limousine door opened under a blaze of camera flashes, the world watched as his foot stepped onto the crimson carpet — clad in none other than his now-iconic Dior B23 high-top sneakers. The limited-edition pair, lacquered in noir tones with subtle punk detailing, has become a wardrobe staple for the rockstar who masterfully balances luxury with grit. His look that evening — a black suit complemented by a Vacheron Constantin Overseas wristwatch — was a masterclass in contrasts: sharp yet soft, refined yet unmistakably rebellious.
But beneath the couture and cool, Saulo’s return to Curitiba held deeper meaning. The city is not just a backdrop — it is where he cut his teeth, lived his early dreams, and walked its rain-slicked streets long before the world knew his name. His presence at the event was more than a headline; it was a homecoming. Despite wearing pieces from the world’s top fashion houses, Saulo made a point to celebrate the creativity of local designers, praising them during interviews and even sporting a handcrafted accessory by a young Brazilian artisan. In doing so, he reminded everyone that true style is not bought — it is built, brick by brick, on the road from where you came.
As the calendar inches closer to November 2025, anticipation around Saulo’s sophomore album is reaching a fever pitch. Those fortunate enough to preview it describe it as nothing short of revelatory — a conceptual journey that marries existential introspection with unfiltered rock bravado. The record opens with a haunting monologue, setting the tone for a cerebral voyage into the soul’s labyrinth. Standout tracks like “Nighthawks” and “Watchmen” delve into isolation and vigilance in the modern age, while “Middle Finger” delivers a scathing yet poetic defiance against conformity.
Then there's “Maze,” already whispered about in underground circles for its lyrical depth and instrumental elegance — a track that lingers in the listener’s psyche long after the final chord fades.
“Maze,” in particular, reveals the philosophical heart of the album. In the line, “When I’m dreaming and then I realize I’m dreaming and decide to do whatever I want inside that dream, do I have the control of that dream or am I just dreaming that I have the control?”, Saulo captures the paradox of agency within illusion. It’s a question that resonates far beyond the realm of sleep, interrogating the boundaries of free will in a hyper-curated world. By distilling such complex metaphysical inquiries into intimate lyrics, he manages to balance the intellectual with the emotional — a rare skill that places him among the greats. It is the kind of songwriting that invites not only listening, but deep reflection.
What makes this solid block of work even more compelling is Saulo’s total artistic control. Every note, every word, every visual detail has passed through his hands — from the sprawling lyrics to the textured layers of instrumentation, all the way down to the shadow-drenched cover art he conceptualized. The album pulses with the aesthetic of dark academia: poetic melancholy, intellectual rigor, rebellious defiance. It’s no wonder critics are hailing him as a modern-day prodigy — a multi-disciplinary artist whose vision refuses to be diluted by trends or industry formulas.
As the Prince of Rock prepares to drop the most ambitious project of his career, one thing becomes increasingly clear: this is Saulo’s year. Whether on a runway draped in black or in the studio surrounded by distortion pedals and dog-eared philosophy books, he is an artist in total bloom. A dazzling enigma to some, a purposeful soul to many, Saulo Oliveira transcends the binary of fashion icon and Rock Royalty. He is both — and more. In a cultural landscape hungry for authenticity, he offers something rarer still: a brilliant mind unafraid to ask the hardest questions, and a heart bold enough to dare to answer some of them in song. And all this while his physique is stretched in discreet palettes of sophisticated fabrics.
