June 10, Grand Opening Targets Budget-Conscious Consumers with Grocery-Level Prices, Private Brands, and Community Impact
Gwangju, South Korea — As inflation continues to impact everyday spending, Korean consumers are increasingly seeking smart and practical alternatives to conventional shopping. In response to this growing demand, a new hybrid outlet named Altteul Gonggam (WisePick) will officially open on June 10, 2025, in Jangji-dong, Gwangju-si. The store will offer refurbished electronics, household goods, and pet supplies at wholesale-style prices. This refurbished outlet in Korea is designed to support smart shopping habits by offering practical, everyday products at affordable shopping prices.
A New Outlet for a New Era of Spending
According to recent data from the Bank of Korea, South Korea’s Consumer Price Index rose by
3.8% in Q1 2025, with the sharpest increases in grocery items, household products, and pet essentials. As a result, consumers are shifting from brand loyalty to a “just what I need” logic, favoring unit sales, refill options, and price efficiency.
Altteul Gonggam (WisePick) meets this demand by offering refurbished small appliances at discounts of up to 50 percent. It also introduces food pricing modeled after Korea’s popular Sikjajae Mart wholesale grocery model, which is commonly known for its bulk-style and unit-based sales strategy. In addition, the outlet engages digitally connected consumers through KakaoTalk Hot Deals, community interaction via Naver Cafe, and direct-to-customer live commerce experiences.
Private Brand Launches: Smart, Clean, Pet-Friendly
To differentiate itself within the Korea outlet market, Altteul Gonggam has developed a set of private label products. These include AltteulNyang, a bentonite and tofu-based cat litter; AltteulMeong, a high-absorbency training pad for pets; and Malgeun Gonggam, a natural deodorizer spray line. The store also offers AltteulGop and AltteulSoon, which feature vacuum-packed tripe and sundae tailored to campers and solo diners.
These private brands will be available through in-store displays, the brand’s Smart Store, and livestream shopping events, reinforcing the company’s presence in Korea’s competitive pet supplies sector.
Full-Service Convenience and Delivery
The outlet further enhances customer convenience by providing in-store parcel delivery, real-time alerts via KakaoTalk, and community-led events through Naver Cafe. Pre-orders begin May 20, allowing early access to discounts and exclusive promotions.
Community Investment Model
Beyond retail, Altteul Gonggam (WisePick) is committed to sustainable retail practices and meaningful social engagement. A portion of all sales will be directed to local causes, including support for underprivileged families and educational scholarships for youth in the Gwangju area. By combining affordability with empathy, the outlet is not only a business but also a Gwangju news–worthy example of innovation in social value retail.

Store Information
Store Name: Altteul Gonggam (WisePick)
Opening Date: June 10, 2025
Location: 472-4, Jangji-dong, Gwangju-si, Gyeonggi-do, South Korea
Pre-order Opens: May 20, 2025
Parking Capacity: Approx. 100 vehicles
Operated by: BigTree Cooperative
Interior Design: BeaverHome Service
Customer Service Line: +82-31-767-5944
Store Map: NAVER Map – https://naver.me/5OQPS7GO
Online Access: KakaoTalk / Naver Cafe / Smart Store
Media Contact
Company: Bigtreemall
Contact: kim yeol mae
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Site: http://agomall.co.kr
Country: South Korea