Launched on September 16, 2026, Dazzle By Pari introduces DIVA 3.0, a bolder evolution of its signature DIVA Collection designed for women who want jewelry to lead the look, not simply complete it.

For Calgary-based affordable luxury jewelry brand Dazzle By Pari, DIVA 3.0 marks a confident new chapter in statement dressing, individuality and the power of being noticed. Available exclusively through the brand’s DIVA Collection online, the launch pairs dramatic design with accessible luxury in a limited, high-impact edit.

Cascading stones, sculptural silhouettes, dramatic proportions and accents of ruby red, emerald, sapphire and lilac create a collection made not for blending in, but for stepping forward.

For founder Pari, that philosophy is deeply personal.

Before launching Dazzle By Pari, founder Pari built a career in engineering, but her creative instinct was always tied to sparkle, dressing up and the transformation of the right piece of jewelry. That contrast shaped the brand’s philosophy of “Redefining Everyday Luxury.”

“DIVA is about the feeling you get when you put on a piece and instantly carry yourself differently,” says Pari. “With DIVA 3.0, I wanted pieces that don't apologize for taking up space.”

At the heart of the collection is Rubina, the editorial anchor of DIVA 3.0: a dramatic statement set with brilliant stones and ruby-red teardrops. Regal, feminine and commanding, Rubina distills the collection’s promise into one look - jewelry made to hold attention.

Beyond its hero piece, the collection includes statement earrings, sculptural designs, elegant bracelets and versatile pieces that move from occasion dressing to evening drama. Faceted stones, teardrop accents and vivid jewel tones give each design modern glamour while keeping the edit cohesive.

DIVA's evolution has already taken Dazzle By Pari beyond Calgary. In 2026, pieces from the collection were showcased during New York Fashion Week, reinforcing Pari's vision for statement jewelry that can hold its own within a complete fashion story.

DIVA 3.0 carries that confidence forward.

Though intentionally glamorous, Dazzle By Pari remains rooted in accessible luxury: the feeling of discovering a piece that changes how someone carries herself.

With DIVA 3.0, Dazzle By Pari brings that spotlight philosophy directly to shoppers looking for jewelry with presence, polish and personality.

The collection invites jewelry and the woman wearing it to take the spotlight.

Explore DIVA 3.0 exclusively at https://www.dazzlebypari.com/collections/diva-collection?page=1.