Celebrities, influencers, TV personalities, fashion lovers, and pop culture enthusiasts all gathered at Madison Style boutique in Beverly Hills for the exclusive west coast introduction to the launch of FENTY PUMA by Rihanna’s Autumn/Winter 2017 Collection!

Guests sipped on sponsored champagne from Billionaire’s Row to beats spun by Nathalie Paris and DJ Rupp and a special performance by Australian pop star Katja Gleason. Partner TruClear Global transformed the Madison boutique’s large glass windows into a “digital canvas” by projecting live video footage from the event onto the windows.

Madison owner David Assil states, “Working with Puma on the Fenty line has been extremely rewarding. I can honestly say it has been one of my best experiences in retail in my 28 years in the business!