The business of Hip-Hop is not for the light-hearted or mentally inferior. Hip-Hop ranks as the world's #1 music genre and most influential amongst youth culture. Every country worldwide consumes rap music every second of the day. Hip-Hop music represents a multi-billion-dollar industry and impacts WallStreet's main business sectors.    

Blue Chip companies such as McDonald's, Coca-Cola, Microsoft, ESPN, FOX Sports, Disney, GAP, NFL, NBA, and more have formed ongoing branding partnerships with Hip-Hop artists. Young black men and women become millionaires from their God-given rap skillset.    

Mainstream artists Young Thug, Da Baby, Lil Baby, Soulja Boy, Migos, Lil Durk, Drake, Kodak Black, Cardi B, Megan Thee Stallion have created multi-million-dollar business empires. Hip-Hop music dominates social media and sets trends globally. TIKTOK, Instagram, Twitter, Snapchat, and Facebook leverage the unlimited global power of Hip-Hop culture and music.    

Major Recording Artist/Entrepreneur Primo Banks illuminates the new breed of Hip-Hop. Primo Banks was born with 'Championship DNA' and hustler's ambition. Since the beginning of his career, Primo Banks focused on creating timeless music, business, building a legacy, and empowering the next generation. Primo Banks's entrepreneurial instincts were inborn from his parents, and his music vision will carry on the rich tradition of success.  

Primo Banks launched his music imprint 'Hell Raiser Entertainment' in 2018 and released 'Soft' to critical acclaim. 'Soft' provides listeners with an autobiographical view into the life and times of 'Primo Banks.' In 2020, Primo Banks commercially released his full-length album' Smooth Criminal.' 'Smooth Criminal' contains eleven tracks and twenty-nine minutes of epic Hip-Hop storytelling.    

'True Religion' and 'See Your Beauty' are two records that have garnered public and social media adulation from music enthusiasts. Primo Banks works tirelessly pursuing his dreams, and he understands the price of greatness.   


Jonathan P-Wright is a freelance writer for Elucid Magazine and RESULTSANDOHYPE. Jonathan P-Wright is the CVO of RADIOPUSHERS. 

 RADIOPUSHERS is a leading branding monetization agency for ultra-dynamic entrepreneurs.    

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