The holidays are fast approaching, which means our lives will become more hectic. Between career, family and preparing for holiday parties and family celebrations you want to look your best.




Fashion is about the entire package, clothes, hair, and makeup.


Eyelash extensions are no longer just for celebrities and supermodels. Lash extensions are for anyone who craves the convenience of having their lashes long and full 24 hours a day. You will save hours each week applying eyelashes with glue that often fall off and take skill to apply, or mascara that runs and clumps. Lash extensions give you that glamorous look from the moment you wake up.


Our editors discovered a premier lash studio in NYC, The Last Loft. This highly acclaimed upscale salon will pamper you from the moment you walk in. What makes the iconic Lash Loft stand out are their rave reviews, luxurious, clean, upscale salon and skilled lash technicians. Their lash extensions are natural and sophisticated, just like if you were born with perfect, thick lashes.




Founded in 2013 by former make-up artist Shellyann Bainlardi and her husband Peter who was looking to leave an executive position in trading at an investment bank. Shellyann had experienced lash extensions prior to opening The Lash Loft. She loved the results, but she was very dissatisfied with the experience and she saw room for improvement on several levels: the quality of the product itself, the guest experience, and the studio environment. The first salon opened in Manhattan’s Flatiron neighborhood.



"I loved getting my lashes done, but the lash salons in NYC felt unsafe and unregulated. I recognized an opportunity to change that for the better by ensuring that all of our technicians were licensed estheticians which was not the case at the competing lash salons at the time. I wanted to raise the bar" - ShellyAnn


ShellyAnn felt that a higher cost and higher-end service like lash extensions deserved more of a spa-like atmosphere. Her idea was to create more value for her clients versus the competition, excellent service from the best technicians, but also on providing them with a wonderful overall experience including wine and snacks in a beautiful setting - yet staying competitive on pricing. She was confident that would keep clients coming back.

Shellyann explained that lash technology continues to evolve and improve. She and her team stay on top of the latest and best that is available on the market and provide that to their clients. The mixing of lash thicknesses, techniques, and lash shapes is an exciting trend for the future.


The Lash Loft offers:


Lash Extensions

Choose from Classic, Hybrid or Volume

Natural and Glamour looks

Lash Lifts, Perms and Tints

Brow Shaping

Brow Lift

Brow Tint


The Lash Loft I
34 E 20th St., Suite 2
New York, NY 10003

Opening Soon: The Lash Loft II
40 E 58th St., 2nd Floor
New York, NY 10022

The Lash Loft will be announcing Franchising opportunities.

You can learn more about their amazing services at

Tel: (212) 353-2517





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Elucid Magazine is an active force in the fashion community. We unite the city’s leading visionaries and artists under one editorial roof. We care about fashion and new innovation, what's working and what isn't. These are the stories we deliver every week through our print magazine, newsletters, and website. 
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